We strive to be a shop that truly supports the local community of South Lake Tahoe, and it is no mystery that the Sierra Nevada Mountains breed some incredibly talented athletes. We want to be apart of supporting these athletes as they continue to build their portfolios and athletic resumes!
Our team of amazing athletes are dedicated and devoted to progression and pushing the limits! Decorated USASA athletes, die hard independent riders and competitors, wherever they are, you know the work is being put in to continue being the best athletes they can be!
We are proud to represent and support these riders, and look forward to what the 2022/23 season has in store!
Veda seems more comfortable on a snowboard than her own feet. With a family rooted in the scene, Veda, was introduced to snowboarding at just 3 years old. When she was 6, she began riding freestyle, and competing in local slope-style, rail-jams, and half pipe competitions. She started riding in South Lake Tahoe but her talent, and hunger for the sport has taken her all over the world. During the 19/20 season, Veda had a strong list of sponsors including; Capita Snowboards, Union Bindings, Crab Grab, Coal, and of course, The Village Board Shop. Veda has put in the work time and time again and her dedication to becoming the best female rider is inspiring. Veda had an incredible 21/22 season competing in a handful of competitions, Dew Tour, Bombhole Tour, and Goon Fest, where she won first place! She was also invited to compete at the Junior Worlds competition in Switzerland!
Follow Veda's adventures on Instagram
Serina is a veteran on the Village Board Shop team, and we are stoked to welcome her back for the 22/23 season! Serina is not only sponsored by The Village Board Shop but also, Donek snowboards, BC Goggle Co, and Local company, Mountains Calling. As a young competitor Serina has fought for a podium position every time she straps in. In 2018 she got 1st at nationals for USASA competing in GS, and slope style, and in 2020 she placed 2nd at nationals for boarder cross and the momentum has not slowed down as she has continued to keep riding hard and finishing in the top 3 at almost every competition she is apart of. Sierra at Tahoe is where you can find Serina shredding most days, but she also loves to travel and check out other mountains as well! When she's not on the mountain or training for comps Serina enjoys gymnastics and horse back riding!
Keep up with Serina!
Cruz is new to the Village Board Shop family and we are absolutely stoked to welcome Cruz on for the 22/23 winter season! At just 10 years old Cruz has spent more time on snow then most adults, collecting more than 150+ days riding and training! Young and hungry for progression and passionate about snowboarding and staying active with his family, Cruz is the epitome of dedicated and works hard to prove he can do whatever he sets his mind too! Taking inspiration from some of today's top riders such as Red Gerard, Pat Moore, and Luke Winkleman it is clear to see why Cruz is so dedicated to perfecting his craft! Cruz has a strong love for action sports, and when he is not training on his snowboard you can find Cruz ripping on his skateboard or mountain bike, whatever it is, you know Cruz is going to have a smile doing it! We cant wait to see what Cruz accomplishes this season and we are happy to be supporting such a talented young athlete!
Follow Cruz on his journey!
Zaria is a ten year old mountain kid through and through! When she is not dominating on the snow she is still outside dominating soccer fields, and club sports! Anything extreme and Zaria is there, she also loves to ride her mountain bike, paddle board, surf, you name in it, she is doing it! Taking inspiration from some of the best names in snowboarding, such as, Zeb Powell, Chloe Kim, and home town hero, Jamie Anderson. Zaria is serious about her progression and works hard to continue pushing her own boundaries! At only ten years old Zaria spends more time on the mountain then some pros! Being a South Shore local she has ridden for the Sierra at Tahoe Team, and is currently on the Northstar team! We are exited and stoked to welcome Zaria on to the Team and look forward to watching her grow as an athlete!
Keep up with Zaria if you can!